When Digitalization Meets Sustainability
Ville-Veikko Piispanen’s blog text on the intersection of digitalization and sustainability. What we learned from studying an industrial front-runners? Across industries, two major forces are reshaping how companies operate: digitalization and sustainability. Traditionally, organisations have treated these as separate strategic tracks one focused on efficiency and automation, the other on climate goals, circularity, and social […]
When Markets Resist, Entrepreneurs Persist: How Sustainable Startups Build the Future Anyway
Ville-Veikko Piispanen’s blog text on sustainable startups. Sustainable startups often step into markets that seem unwelcoming at best and hostile at worst. Customers hesitate, regulations lag behind, and established players hold tight to old habits. Still, these entrepreneurs move forward with determination. In our recent research by Ville-Veikko Piispanen, Hanna Lehtimäki and Kaisa Henttonen Navigating […]