Ville-Veikko Piispanen’s blog text on sustainable startups. Sustainable startups often step into markets that seem unwelcoming at best and hostile at worst. Customers hesitate, regulations lag behind, and established players hold tight to old habits. Still, these entrepreneurs move forward with determination. In our recent research by Ville-Veikko Piispanen, Hanna Lehtimäki and Kaisa Henttonen Navigating […]