Flash ethnographies and research insights
Here lies the collection of the important, powerful and interesting insights and voices that we’ve encountered and collected during our research, fieldwork and interviews.
Who Cares About the Wellbeing of Middle-Aged Women?
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Katja Laakkonen with Erja Laakkonen, Reetta Haverinen and Iiris Lehto delivered a conference presentation examining the meaning structures of sponsored menopause-related content circulating in social media at the Social and Public Policy Winter School of the University of Eastern Finland, held on 18–19 March 2026.
Shawna O’Hearn: Towards a shared language of menopause equity
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Aija Lulle interviewed Shawna O’Hearn – an occupational therapist with a PhD on perimenopause experiences among Canadian health professionals. O’Hearn researches menopause’s everyday realities—identity, family, community, and workplaces—while championing the inclusion of all voices.
Interview with Joanna Maliszewska-Mazek and Anna Samsel from Kulczyk Foundation: Menopause, Social Change, and Systemic Solutions in Poland
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Aija Lulle sat down with the Kulczyk Foundation in Poland to explore how menopause awareness is emerging from discussions of period poverty, and she discovered relevance of midwives – practical, experience based approaches to menopause care today.
Katja Laakkonen: Middle-age as an asset
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“At first, many of the terms used around me were unfamiliar, so I often looked them up later or sought explanations through other means. Gradually, however, the language began to make sense, and I came to recognise that my working-class background and professional experience was not a disadvantage in academia. On the contrary, it was increasingly regarded as an asset.”
Agnese Bartolucci: ‘I care deeply about understanding social phenomena’. Information design and the role of a data scientist
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“I enjoy, and take pride in, helping others understand complex concepts by making them clearer through visualization. For a long time, I also described what I do as “making data beautiful,” and I still hope my work feels that way.”