The rapid emergence of generative AI has prompted fundamental questions about the future of education, assessment, learner support, and the role of educational research (Giannakos et al., 2025; Rienties et al., 2026). If AI systems can now generate feedback, answer questions, summarise content, and support students in real time, is there still a need for learning analytics? In this keynote, I argue that the answer is not only yes, but that learning analytics is more important than ever.
Drawing on more than a decade of large-scale learning analytics research and innovation at The Open University UK (Herodotou et al., 2019; Holmes et al., 2019; Nguyen et al., 2020; Rienties, 2021), this keynote will explore what we have learned from deploying data-informed approaches in open and distance education. I will reflect on institutional experiences with OU Analyse, learning design analytics, and emerging work on AI-supported learning, including AIDA and related projects. These examples show that effective educational AI cannot be built on technical capability alone. It requires robust evidence about learning, careful attention to pedagogy, ethical governance, and a deep understanding of the diverse contexts in which students and teachers operate (Rienties et al., 2026).
The keynote will consider how learning analytics can help move the educational AI debate beyond hype, fear, and narrow questions of academic misconduct. Instead, learning analytics can provide the empirical, theoretical, and ethical foundations needed to design AI systems that genuinely support learning, enhance agency, and strengthen trust. In particular, I will discuss how analytics can help us understand when, why, and for whom AI-supported interventions work; how educators can remain meaningfully in the loop; and how institutions can balance innovation with responsibility, transparency, and care.
Ultimately, the keynote will invite participants to reimagine learning analytics not as a technology of prediction or surveillance, but as a human-centred, evidence-informed practice for shaping more inclusive, supportive, and intelligent educational futures in the age of AI.
Giannakos, M., Azevedo, R., Brusilovsky, P., Cukurova, M., Dimitriadis, Y., Hernandez-Leo, D., Järvelä, S., Mavrikis, M., & Rienties, B. (2025). The promise and challenges of generative AI in education. Behaviour & Information Technology, 44, 2518-2544. https://doi.org/10.1080/0144929X.2024.2394886
Herodotou, C., Hlosta, M., Boroowa, A., Rienties, B., Zdrahal, Z., & Mangafa, C. (2019). Empowering online teachers through predictive learning analytics. British Journal of Educational Technology, 50(6), 3064-3079. https://doi.org/10.1111/bjet.12853
Holmes, W., Nguyen, Q., Zhang, J., Mavrikis, M., & Rienties, B. (2019). Learning analytics for learning design in online distance learning. Distance Education, 40(3), 309-329. https://doi.org/10.1080/01587919.2019.1637716
Nguyen, Q., Rienties, B., & Richardson, J. T. E. (2020). Learning analytics to uncover inequality in behavioural engagement and academic attainment in a distance learning setting. Assessment and Evaluation in Higher Education 45(4), 594-606. https://doi.org/10.1080/02602938.2019.1679088
Rienties, B. (2021). Implementing Learning Analytics at Scale in an Online World: Lessons Learned from the Open University UK. In J. Liebovitz (Ed.), Online Learning Analytics (pp. 57-77). Auerbach Publications.
Rienties, B., Coughlan, T., Domingue, J., & Herodotou, C. (2026). New systems of learning for distance learning institutions? A six-study review of implementing AIDA. Computers and Education: Artificial Intelligence, 10, 100607. https://doi.org/https://doi.org/10.1016/j.caeai.2026.100607