Publications

These three social marketing checklists have been developed to enhance both the understanding and implementation of social marketing. Each checklist was originally created and published as part of the Finnish Social Marketing Guidebook (Taiminen, Sormunen & Mäki-Opas, 2024).

The Principles of Social Marketing Checklist is based on the global consensus on social marketing principles, concepts, and techniques (ISMA, 2017).

The Social Marketing Process Checklist is informed by various social marketing planning frameworks. The Ethics Principles Checklist is an abbreviated version of the Social Marketing Statement of Ethics (Kubacki et al., 2023).

• Read the English version of the Social Marketing Checklists here.
• Or access them directly: PDF Link